The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)
Posted by evolvingSEO The perception of success The following screenshot is from an actual blog post. Based upon what you see here, would you call it successful? I think it depends on perception. The optimist might see this: 590 LinkedIn Shares (This also might be what you put in reports to […]
How Should You Vet A Referral?
I was recently approached by someone who immediately had that demanding vibe that so heavily annoys me and makes me get more frown lines, and that encounter has caused me to rethink how I vet a client, both for my own business and to send […]
Visibility_14 – looking at the future of SEO
Next week the Searchmetrics Visibility_14 conference takes place in Chicago (July 16-18), bringing together some of the greatest minds in SEO, PPC, social and content to debate the changing face of search. Driven by the evolution of Google’s search algorithm, the world of SEO is […]
Does SEO Boil Down to Site Crawlability and Content Quality? – Whiteboard Friday
Posted by randfish We all know that keywords and links alone no longer cut it as a holistic SEO strategy. But there’s still plenty outside our field who try to “boil SEO down” to a naively simplistic practice – one that isn’t representative of what SEOs […]
PPC 101: 3 Musts of Catchy Paid Search Ad Copy
PPC 101: 3 Musts of Catchy Paid Search Ad Copy was originally published on BruceClay.com, home of expert search engine optimization tips. You have been handed a new account to manage. Congratulations! Freaking out? Don’t! No need to start pulling out your hair. In this […]
Goal! What the World Cup Can Teach Us About SEO Performance
If you’re a company that has anything to do with Brazil—vacations, imports, exports, politics or sports—you might wonder how the World Cup affects the SEO performance of your website. Well, if you depend on absolute rank as your primary performance metric, you could be misled. […]
15 Questions to Ask When Hiring a PPC Agency
15 Questions to Ask When Hiring a PPC Agency was originally published on BruceClay.com, home of expert search engine optimization tips. Shopping for the right PPC management agency can be just as tough as managing PPC campaigns themselves. In an industry that is becoming increasingly […]
One Content Metric to Rule Them All
Posted by Trevor-Klein Let’s face it: Measuring, analyzing, and reporting the success of content marketing is hard. Not only that, but we’re all busy. In its latest report on B2B trends, the Content Marketing Institute quantified some of the greatest challenges faced by today’s content marketers, and a whopping 69% […]
8 Ways to Use Email Alerts to Boost SEO – Whiteboard Friday
Posted by randfish Link building is nowhere near dead, and some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. In today’s Whiteboard Friday, Rand runs through eight specific types of alerts […]
The benefits of SEO to a business
Nowadays, myriad online businesses are competing with each other to lure customers towards their portals to promote their products and services. Be a successful entrepreneur and enjoy huge profits, by taking into consideration various niches that can be marketed online. You must always remember that in order to earn big, you will not only be competing with large scale companies but also with brilliant freelance marketers who are continuously striving hard to achieve the number one spot in online businesses.
After realizing your competition, you must chalk out an appropriate strategy to target your niche market and reap huge benefits to add to your bread and butter. These strategies should be focused on how to allure customers to your website by offering various offers and discounts. Nowadays, the most popular strategy is the SEO or Search Engine Optimization
Search Engine Optimization offers lot of services to boost your sales, promote your brand, increase targeted visitors etc. This article would throw light on various advantages; SEO can bring to your online business.
1) Increase in traffic- SEO services aid in increasing the number of active visitors to your website. Rank of your site gradually raises on various search engines like Google, yahoo etc. This helps in getting those customers who are actually willing to buy your products or services.
2) Increase Brand awareness- Many businesses get worried before the launch of a new product. As they are not sure, whether the new products would be acceptable by their existing clients or reach out to new set of customers. But the problem is solved by various SEO processes. It helps in promoting the brand as well as new products and services launched. Your new products or service keywords are ranked at the top of Search Engine Result page (SERP).
3) Boosts your sales- By optimizing search engine, you target only potential customers who are willing to invest in your products and services, thus boosting the sales and profit margins. Also, with regular search engine optimization your website gets 24*7 exposure from the target audience.
4) Long term benefits- If you get your website, properly designed and optimized according to search engine requirements, you are bound to enjoy huge benefits in the long run.
5) Maximum exposure on search engines- With the help of Pay per Click (PPC) campaigns you can achieve the top rank of major search engines which would invariably route the maximum traffic to your site. You can also improve the ranking of your website by targeting various relevant keywords. You can also get articles written on your targeted keywords from proficient content writers. All these efforts are put by a search engine expert to raise the rank of your online business on prominent search engines.
In a nutshell, I can say that a successful campaign by an SEO company in Birmingham, such as SEO Results4u, found at Avon House, 435 Stratford Road, Shirley, Solihull, West Midlands, B90 4AA 0121 746 3121 could bring huge return on your investments as compared to traditional marketing methods. This helps not only in improving your sales volume but also increases your brand value in the eyes of consumers around the world.