How 3 Big Brands Use Storytelling to Make Everyday Products Exciting

April 22, 2014 by Search Engines No Comments

How 3 Big Brands Use Storytelling to Make Everyday Products Exciting was originally published on BruceClay.com, home of expert search engine optimization tips. Storytelling. It’s important. I feel like you, my Internet marketing comrades, get this by now. Interruption marketing is dead, the online attention […]

6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday

April 19, 2014 by Seo No Comments

Posted by randfish From Google’s interpretation of rel=”canonical” to the specificity of anchor text within a link, there are several areas where we thought Google would make a move and are still waiting for it to happen. In today’s Whiteboard Friday, Rand details six of […]

How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence

April 16, 2014 by Search Engines No Comments

How to Be Your Best SEO: Bruce Clay’s Advice for Gaining Influence was originally published on BruceClay.com, home of expert search engine optimization tips. Since 1996, Bruce Clay has been commited to ethical SEO and a passion for all things concerning search. Armed with a […]

SEOs Discuss the Role of Brands as Publishers

April 13, 2014 by Search Engines No Comments

SEOs Discuss the Role of Brands as Publishers was originally published on BruceClay.com, home of expert search engine optimization tips. The SEO benefits of publishing and content marketing are huge. Google’s head of webspam, Matt Cutts, has long preached that unique, compelling, user-focused content is […]

To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing

April 10, 2014 by Search Engines No Comments

To Tell the Right Stories, You Need to Listen: Michael Brito on Content Marketing was originally published on BruceClay.com, home of expert search engine optimization tips. Brands — including your business or the business you work for — have a monumental task of transforming into publishers. […]

The Rules of Link Building – Whiteboard Friday

April 4, 2014 by Seo No Comments

Posted by Cyrus-Shepard Much of marketing, especially SEO, has shifted from a game with very few rules to a game that Google is fairly strictly refereeing. With their old tactics eliciting penalties, many marketers are simply throwing in the towel. In today’s Whiteboard Friday, Cyrus […]

Parallax Scrolling Websites and SEO – A Collection of Solutions and Examples

April 1, 2014 by Seo No Comments

Posted by Carla_Dawson This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc. Parallax […]

Surviving the SEO "Slog" – Whiteboard Friday

March 29, 2014 by Seo No Comments

Posted by randfish Working to ingrain SEO best practices in a company can take several months, and can involve a lengthy period of diminishing returns that we sometimes call the “SEO slog.” To make things worse, our clients and colleagues often expect a consistent improvement. […]

30 Smart Online Marketing Tips From SMX West

March 27, 2014 by Search Engines No Comments

30 Smart Online Marketing Tips From SMX West was originally published on BruceClay.com, home of expert search engine optimization tips. It’s hard to adequately describe the balance between awesomeness and intensity that happens at a multi-day search conference like SMX. With 100-plus speakers presenting about […]

#Pubcon Liveblog: Social Media Analytics

March 24, 2014 by Search Engines No Comments

#Pubcon Liveblog: Social Media Analytics was originally published on BruceClay.com, home of expert search engine optimization tips. Alan K’Necht @aknecht (Digital Always Media Inc.) and Adam Proehl @adamproehl (NordicClick Interactive) are doing a tagteam presentation and I’m getting the WWF vibe as both of them have […]

The benefits of SEO to a business

Nowadays, myriad online businesses are competing with each other to lure customers towards their portals to promote their products and services. Be a successful entrepreneur and enjoy huge profits, by taking into consideration various niches that can be marketed online. You must always remember that in order to earn big, you will not only be competing with large scale companies but also with brilliant freelance marketers who are continuously striving hard to achieve the number one spot in online businesses.

After realizing your competition, you must chalk out an appropriate strategy to target your niche market and reap huge benefits to add to your bread and butter. These strategies should be focused on how to allure customers to your website by offering various offers and discounts. Nowadays, the most popular strategy is the SEO or Search Engine Optimization

Search Engine Optimization offers lot of services to boost your sales, promote your brand, increase targeted visitors etc. This article would throw light on various advantages; SEO can bring to your online business.

1) Increase in traffic- SEO services aid in increasing the number of active visitors to your website. Rank of your site gradually raises on various search engines like Google, yahoo etc. This helps in getting those customers who are actually willing to buy your products or services.

2) Increase Brand awareness- Many businesses get worried before the launch of a new product. As they are not sure, whether the new products would be acceptable by their existing clients or reach out to new set of customers. But the problem is solved by various SEO processes. It helps in promoting the brand as well as new products and services launched. Your new products or service keywords are ranked at the top of Search Engine Result page (SERP).

3) Boosts your sales- By optimizing search engine, you target only potential customers who are willing to invest in your products and services, thus boosting the sales and profit margins. Also, with regular search engine optimization your website gets 24*7 exposure from the target audience.

4) Long term benefits- If you get your website, properly designed and optimized according to search engine requirements, you are bound to enjoy huge benefits in the long run.

5) Maximum exposure on search engines- With the help of Pay per Click (PPC) campaigns you can achieve the top rank of major search engines which would invariably route the maximum traffic to your site. You can also improve the ranking of your website by targeting various relevant keywords. You can also get articles written on your targeted keywords from proficient content writers. All these efforts are put by a search engine expert to raise the rank of your online business on prominent search engines.

In a nutshell, I can say that a successful campaign by an SEO company in Birmingham, such as SEO Results4u, found at Avon House, 435 Stratford Road, Shirley, Solihull, West Midlands, B90 4AA 0121 746 3121 could bring huge return on your investments as compared to traditional marketing methods. This helps not only in improving your sales volume but also increases your brand value in the eyes of consumers around the world.